Allure Salon Returns to Swim Week

Sazoneros! Mercedes-Benz Fashion Week Swim is almost here!! It's my favorite time of the summer when Miami transforms into a playground for swimwear brands and designers. There are lots of private events, pool parties, runway shows...oh my! Since I love sharing fun events, here's one that's open to the public: the return of the popular Allure Lounge at Hyde Beach at SLS South Beach. The event is open to the public daily July 18-20 from 12- 5 p.m. so get ready because this year's Allure Lounge will be bigger and better than ever. Miami fashionistas are encouraged to stop by Hyde’s poolside cabanas in between shows to freshen up, change up their look, or just to get away from the craziness that is Swim Week and relax for a while. Some of the complimentary beauty treatments will include express manicures from COVERGIRL®, Sunscare sampling from Shiseido, dry styling from Catwalk by TIGI, and brow-shaping by Tweezerman. Guests will also receive exclusive gifts to take home with them. The Allure Lounge will be located at Hyde Beach at the SLS South Beach, 1701 Collins Avenue, Miami Beach (entrance on 17th Street). For more information, please visit I hope to see my sazoneros around the beach during Swim Week! xo


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