Mara Hoffman's "Aloha" Spring/ Summer 2013 Collection at Mercedes-Benz Fashion Week

Sazoneros! When I read the invitation to Mara Hoffman's Summer/ Spring 2013 show in my inbox, I had a little trouble breathing...not going to lie! Mara is one of my favorite designers to check out during Swim Week in Miami so I could only imagine how fabulous her runway show would be once I arrived at Mercedes-Benz Fashion Week in New York. I love the Bohemian feel of her designs and Mara's Summer/ Spring 2013 collection was certainly a hit on the runway! This season, the inspiration for her show was the word “Aloha” – from the origin of peace in it’s meaning, to the spirit of the Hawaiian islands that it represents. The collection reflects the vibrant colors and spirit of island culture. You can see this theme throughout the collection, from swimsuits worn on the runway, to Bermuda surf shorts, to long flowy dresses. As Hoffman explains, “Each season, my goal is to take the audience on a journey and express the transcendent feeling of love & positivity. This is what we wish to be known for and want to capture in our shows; always celebrating beauty and having a little fun with it.”
Above: Photo courtesy of Randy Brooke. The front row at the show was packed with celebrity fans including Lil Kim, Holland Roden (Actress, Teen Wolf), India De Beaufort (Actress, Jane by Design), Julie Henderson (Sports Illustrated model), Eric West, Irina Pantaeva, Bryanboy (Blogger), Cory Kennedy, Charlotte Ross (Actress), Kenza Fourati (Sports Illustrated model) and Jessica White (pictured above on the far; model).

The show featured real floral hair pieces and leaf bracelets by Taylor Patterson from Foxfodder Farms, hair by Thomas Duncan for Sebastian Professional, make up and nails by Charlotte Willer and Honey for Maybelline, shoes by Aperlai and music by Ben Brunnemer, as well as live Ukelele players (wearing Mara Hoffman Spring 2013 dresses).

Here's a great picture of some fashionable ladies I ran into after leaving the show. I know you love to see these shots so make sure to leave me a comment below if their look deserves a yay or nay. Check out my video from Mara Hoffman's grand finale at Mercedes-Benz Fashion Week in New York!


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